Windows Live Brand Exploration
Project: Create a visual brand element for the Windows Live services
Microsoft, 2006
The concept behind “flow” is to look at the products and features as fluid; working seamlessly with one another in a continuous flow. Water is used to illustrate the idea of droplets coming together to create something organic.
This screen shows the flow visual system applied to live.com. Hard lines and borders were kept to a minimum to accentuate fluidity.
