Real
Project: Site redesign, product pages and various promotional materials
2000 - 2003

Redesign of the real.com site that coincided with a new product release. The goal was to create a homepage to showcase the new player features and encourage users to scroll past the fold line.

This redesign was an effort to highlight the content subscription service, as well as pull other services above the fold. In addition, I created 3 different home pages that would launch based on the user’s player status. This redesign also introduced a new header navigation for the network.

Designs for HTML emailers that promoted the player & subscription features

Pop up ads

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